One of the biggest mistakes a business can make these days is skipping the world of social media. Diving in to social media marketing and providing social media content is practically a necessity now.
If your customers are on social media, then you should be too. One of the most exciting benefits of having a social media presence is the ability to connect with potential customers and build real relationships with them.
Twitter, Facebook, and Instagram are not only avenues for you to engage with people, they also give you a glimpse into the lives of those people.
You can see in real time what they’re buying, what they like to share, and whom they love to share it with. When you join in the conversation, it amplifies your brand voice and alerts people to your existence.
Brand loyalty is hard won these days, but companies with a social media presence have many more loyal customers than those who aren’t providing social media content.
People only buy from those they trust, and it’s hard to win their trust when they’re not sure if you’re “real.” Being real means interacting with them, and the best way to do that is through social media.
When customers can easily communicate with you on social media, you can immediately respond to their questions or help solve their problems. Tons of studies have shown that customers appreciate more the companies that respond to their complaints.
And they will tell others about how you helped them. On the other hand, if a customer has a problem, and is unable to reach you, they will not hesitate to rant about it.
And not only are potential customers all over social media, so are other businesses. You can see what your competition is doing, what kind of content they’re providing, and whether it’s working or not.
You can also connect with other businesses, thought leaders, influencers in your industry, and journalists (who are excellent avenues for further publicity.)
On social media, it’s not the size of your brand that counts, but the quality of your content. People share that which makes them laugh, makes them think, and makes them feel inspired.
Social media content is about providing value, and your content is valuable when it is clever, entertaining, and engaging.
When you provide share-worthy content, it drives more traffic to your web page.
And when more people visit your page because of what others have shared, that’s when the search engine crawlers notice, boost your website’s SEO, and rank it higher in search engine results pages, which allows people to find you much faster than before.